1. Career Strategy
- Helps define the artist’s brand, image, and long-term goals
- Plans releases (albums, singles, tours)
- Identifies the right opportunities (labels, collaborations, media)
2. Business & Deals
- Negotiates contracts (record deals, sponsorships, gigs)
- Works with lawyers and accountants
- Makes sure the artist is getting paid fairly
- Works with lawyers and accountants
3. Networking
- Connects the artist with producers, labels, promoters, and media
- Builds relationships in the industry
4. Marketing & Promotion
- Oversees social media and PR strategy
- Coordinates releases and campaigns
- Helps grow the fanbase
- Coordinates releases and campaigns
5. Day-to-Day Management
. Scheduling (studio time, interviews, shows)